Sightsavers is an initiative aimed at helping people in danger of losing their eyesight. An estimated 45 million people in the world suffer from blindness, and 80% of these cases are preventable or could be treated. In order to make therapies more widely available, ESCADA has produced a limited run of 999 pairs of black-and-white sunglasses to benefit the Sightsavers project. Designed in a 1970s look, the glasses are available at ESCADA stores and select partners. The frames are crafted from lightweight acetate and shield the eyes with 100% UV protective, polarized lenses.
The great-looking sunglasses for a great cause are quickly gaining a celebrity following: Franziska Knuppe, Karoline Herfurth, Julia Malik and Lavinia Wilson (above) are wearing their Sightsavers with pride, raising the profile for the initiative by ESCADA and licensees De Rigo.
More Info: www.sightsavers.org/escada