John Varvatos: Soho Collection
John Varvatos is an internationally renowned fashion designer, known for producing menswear, accessories and fragrance under his own brand name. The self-taught designer maintains a constant finger on the pulse of current fashions, which also earned him a spot as one of the creatives behind luxury brand REM Eyewear. Since 2000, John Varvatos has been designing prescription frames and sunglasses for REM. His latest branded offering, the Soho Collection, features pantoscopic and aviator frames in three unique colorways. The frame designs include embossed temple inlays and bolt hinges with the signature John Varvatos touch: A perfect blend of casual Rock ’n’ Roll and masculine cool, for instance in the guitar-shaped hinges in select models. So far, John’s eyewear designs have won followers including KISS, Iggy Pop, Alice Cooper, Perry Farrell, ZZ Top, The Roots, Velvet Revolver and Lenny Kravitz. And starting this September, no other than Ringo Starr of The Beatles fame will be endorsing eyewear and fashion by John Varvatos. Cool!