SPECTR is the new EYEWEAR Magazine

WEBSITE RELAUNCH

Starting from issue #17 the EYEWEAR Magazine will be delivered as SPECTR Magazine. From the very first day EYEWEAR deals with topics beyond just mere products. EYEWEAR has always covered aspects such as fashion and design, together with the people behind the brands and the products; their drive and their creativity, their will to create something extraordinary. It’s about brands, images, visions. The name EYEWEAR no longer lives up to our approach. So while the editorial approach continues on its evolutionary path, it’s time to shed some skin: EYEWEAR is changing its name to SPECTR – International Eyewear Fashion Magazine. Synchronized to the brand relaunch we’re also giving a relaunch to our website. On spectr-magazine.com we create highlights, entertain even more and integrate important labels stronger than before.

 Spiritually speaking, some theories maintain that humans evolve in seven-year cycles. Every seven years, we are renewed and enter a new stage in our lives. In today’s age of consumerism, these changes are mostly signaled by outward appearances: a new car, a new partner, a new job or style of dress can serve as expressions of our personal development. We as a magazine keep it the same way. Seven years ago, we set out to develop a magazine to showcase the high-class eyewear universe. We opted for the name EYEWEAR, an analogy to our other publication; a footwear magazine named SNEAKERS in the same vein of Wysiwyg – What you see is what you get.

In our editorial approach, EYEWEAR always puts the main focus on what’s essential – the actual glasses. But our magazine deals with topics beyond just mere products. EYEWEAR is about so much more than just the materials and processes involved. That’s why EYEWEAR has always covered aspects such as fashion and design, together with the people behind the brands and the products; their drive and their creativity, their will to create something extraordinary. It’s about brands, images, visions. Supplemented by inspiring photographs and artful backdrops, those are the kinds of stories we all live for: From the models displaying eyewear on sets around the world, to stylists choosing the perfect wardrobe, all the way to make-up artists fine-tuning their appearance and the photographers behind the lens who capture it all for your viewing pleasure.

By definition, we are a special interest magazine, which allows us to dig deep into the stories we cover. But we’re also free to let our gaze wander a bit to the right and left, and off the beaten path, which our readers seem to enjoy. Looking ahead into the future, we want to continue this journey, but after seven years, the cycle is shifting towards renewal. The name EYEWEAR no longer lives up to our approach. So while the editorial approach continues on its evolutionary path, it’s time to shed some skin: EYEWEAR is changing its name to SPECTR.

But why SPECTR? The easiest response is that we all really like how the name sounds: short, confident – a good match for our magazine. Need more interpretations? Okay, to give a very product-oriented explanation, SPECTR also represents Spectacles, thereby covering the actual category we’re here to celebrate: eyewear. SPECTR also stands for the full spectrum of stories, people, and experiences our magazine sets out to cover. It’s a spectrum including fashion, design, photography, and stories full of passion and dedication. Last but not least, there’s a literal angle: SPECTR also sounds like specter; a ghost or phantom, if you will, with an air of mystery and fascination that’s very much our style, and very similar to the fascinating products that keep drawing us – and our readers – into the whole wide world of eyewear.

Synchronized to the brand relaunch we’re also giving a relaunch to our website. On spectr-magazine.com we create highlights, entertain even more and integrate important labels stronger than before.

Welcome to SPECTR.

 

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