BLACKFIN LAUNCHES NEW CAMPAIGN “SKY’S THE LIMIT”
Are we meant to stay forever in the same place?
This way we would know no fear of the snares awaiting us, nor know ourselves.
Rather it is difficulties that tell us who we are and what we’re worth. They can force us to our knees or make us stand ever more upright.
We have understood that the wind is not dragging us backward but is driving us ever more forward. We know that when there are no more tracks to follow the real journey starts right here. If we gaze at the clouds we don’t see an impassable boundary, but they motivate us even more to look beyond, to the place that few have the courage to reach.
Recently, Blackfin launched a new campaign that has been inspired by the stunning surroundings of Etna, Europe’s greatest active volcano. The unique natural setting at an altitude of 3000 meters has been chosen to be the backdrop to the new – non stereotypical – campaign. The hostile yet beautiful surroundings are the stage of the campaigns photo shoot and a window that presents a deeper understanding of Blackfin itself. The landscape – almost inaccessible and alien – can be seen as a metaphor for a given challenge, that tests our ability to exceed our own limits. It reminds us of Blackfin’s courageous vision of a company, which over the years has never been fearful of overcoming difficulties. It’s about breaking the convention, daily challenging oneself, reaching beyond ordinary mind-sets and avoiding the more well-trodden paths – to reach a point where only the sky is the limit.