A TRIBUTE TO independent culture


An homage to the counterculture

Because we believe in culture and counterculture. Because we believe in reinventing classics. Because we want to go beyond and find everyone who dares to take another road. Because tribes fascinate us. Their free spirit, their colours, and their ability to be themselves without following anyone else.

ETNIA BARCELONA‘s new campaign and vintage collection is all about embracing independent culture. Brera, Malasaña, Kitsilano, Born, Le Marais, Kreuzberg, Williamsburg, Shoreditch, Wimbledon, Mission District – each model bears the name of a historic and cultural driven neighborhood in an important world city. For the campaign, ETNIA BARCELONA travelled to these neighborhoods in order to find faces, that matches the the cultural driven approach the brand longed for. The result: natural images of people linked to culture, fashion, music and art. People who transmit stories that are still alive in each of these neighborhoods. People, who wear frames that blend vintage with color to create something new; yet something with history.

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