RETROSPECTIVE | VOL. II
100% OPTICAL IN LONDON
EARLIER THIS MONTH, I HOPPED ON A PLANE TO GO TO LONDON. I EXPECTED RAIN AND LONDON OFFERED ME RAIN. BESIDES THAT, LONDON OFFERED ME SUNSHINE AND THE 100% OPTICAL AS WELL. SIPPING A CUP OF TEA AND TAKING A LOOK AT GREAT BRANDS. THE WEEKEND COULD HAVE BEEN WORSE.
Did you know that 100% OPTICAL started in a basement with round about 20 brands? That was a couple of years ago, nowadays 100% OPTICAL is the largest optical event in the UK, bringing together over 8,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. Honestly, quite a lot was going on at the show. Lectures and workshops regarding all kind of eyesight-themes. And well of course, a pretty breath taking fashion show. A lot of dancing was involved. Dancing with glasses… I didn’t know that this was a thing until I was in London. Next year, 100% OPTICAL will celebrate its fifth anniversary. Can’t wait to see with what plans they come up to create a show with a new and fresh look.