MEET THE NEW GENERATION BY PERSOL

Meet the New Generation

and meet Vincent Gallo

PERSOL's NEW CAMPAIGN. MEET THE NEW GENERATION VOL. 2

ALL THE GREAT ARTISTS REINVENT THEMSELVES WITHIN TIME. THEY FOLLOW THE URGE TO FORGE A NEW VERSION OF THEMSELVES. TO INNOVATE, IS THEIR PASSION, THEIR DRIVE. THAT'S WHAT THEY ALL HAVE IN COMMON WITH PERSOL. AN INNOVATIVE SPIRIT THAT ISN'T LIMITED BY AGE NOR FAME.

It all had started with Scott Eastwood, who had been the first fellow of the Meet the New Generation Campaign in 2016. The focus of the recurrent campaign is the 649 series with its timeless and innovative design. Every new generation, PERSOL introduces a reinvention of the classical series that has been first introduced in 1957. In 2017, Vincent Gallo – artist, actor, film director, model, writer, musician and racing driver – is the campaigns impersonation. Quite the versatility in person, Gallo has been always holding on to his independence. That’s why we don’t see him around Hollywood that often. He rather concentrates on his projects – to go with the flow and be open for the change.

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