THE SPIRIT OF SALT.
The Sea, The Air, The Land and their Timeless connection.
Starting this article with a reference like “Everyone needs a little SALT. in their day-to-day soup of life.” is neither really sophisticated nor witty. Actually, it’s pretty lame. So why beginning with this? Well, because we simply thing that this reference is quite applicable. Undoubtedly, SALT. has its place within the eyewear industry. Skillful and with high quality standards, the Californian brand creates stunning glasses for him and her.
Of course, there are brands on the market, that equal with this kind of professionalism. Though there is one particular thing, that distinguishes them all from SALT.. One may say, it’s the company’s story, others that it’s the thoughtful created brands image. We think, that the little big difference is made by that certain positive vibe that radiates by everything that is SALT. – the merchandises, the communication, the staff. You may simply call it the SALT. SPIRIT.
And hey, let’s put it to the test. Think of SALT. – don’t you naturally think of wild nature, the Californian coast, the azure blue ocean? You do, don’t you? We immediately think about going out for a hike. And guess what – that’s what the guys and girls from SALT. do in California. They enjoy their lunch break, long meetings, the ‘I-need-a-clear-head’-situations and the ‘fresh-inspiration’-moments in the woods, at the beach, in the mountains – in nature. And when they claim to capture natures inspiration and infuse it into their products, it has a greater extent than one may think at the first listen. So next time, you think of SALT., feel free to let you mind wander off to the Pacific Coast Highway, the Big Sur and Monterey Bay and enjoy the SALT. SPIRIT.