DECENT ELEGANCY IN JAPANESE CRAFTMANSHIP

EYEVEAN 7285 - LABEL UPDATE

What’s behind the mysterious name EYEVAN 7285? We have already shed some light on this upcoming label last year, when the Japanese brand was still an inside scoop in Europe. Since then, EYEVAN 7285 has been a constant presence on the optical tradeshow circuit, finding its way into more and more eyewear stores all over the world along the way. With top-shelf quality and a solid value proposition, the brand has earned a Label Update. Because as it turns out, the newcomers have deep roots dating back all the way to 1972. Here’s the story.

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Let’s briefly rewind the tape to the brand’s beginnings in the late 20th century: The year 1972 marks the production of the first frames under the EYEVAN label. It’s the start of a great Japanese eyewear tradition, but only with a regional reach, initially. The brand finally breaks through on an international level in 1985, when jet-setting stars such as Madonna embrace EYEVAN glasses. But the great boom is followed by a long quiet period, until 2013 brings a re-launch: This time, the brand name is expanded to include two significant milestones in history, namely the years 1972 and 1985. EYEVAN 7285 sets out to continue the long tradition for exclusive designs and meticulous craftsmanship. This includes inspiration from classic design sketches found in the EYEVAN archives, which are refined into contemporary classics true to the initial brand DNA.

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Speaking of DNA, all EYEVAN frames have always carried a distinct design signature. At first sight, the new EYEVAN 7285 seems to be picking up the current trend towards understated, thin-framed metal glasses. But actually, we need to keep in mind that this tradition was also largely shaped by their earlier models, which are now being evolved into current editions. Pictured here, two models from the current collection take a bold step towards “rimless” frames with their lightweight, half-rimmed constructions. The almost rounded »148« features a balanced P3-shape while the »147« model strikes a bolder note with its rounded octagon geometry. Both models share EYEVAN 7285’s ongoing mission to combine gorgeous designs with trusted craftsmanship. And no matter where current trends are headed, that combination is forever.

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