In 2016, REIZ already turned heads with its bold Optitektur Collection: Celebrating the diverse interplay of geometric shapes, the German quality eyewear label transcended established conventions and overcame the boundaries between opposites such as square and rounded. Model names were also inspired by geometry, as they translated into »Axis«, »Ellipsis«, »Cube«, »Tangent«, and »Vector«. The campaign’s striking visual language transported viewers into a world of geometric shapes.
This year – with near-invisible eyewear emerging as a major trend – select styles from the Optitektur Collection will also be available in transparent versions. The so-called Crystal Edition’s clear surfaces offer a glimpse into the technical interior of sophisticated eyewear designed in striking geometric shapes. While this is quite an evolution from last year, one thing remains the same: All pieces are Made in Germany.
More Info: www.reiz.net