Sigmund & Carl – an exciting new arrival at NEUBAU
In April 2018 the young spectacles label neubau eyewear, a brand of the Austrian eyewear company Silhouette International, is going to welcome an exciting new arrival to their premium segment. The sunglasses model Sigmund & Carl is set to make a strong impression with its forward-looking and unusual design while sticking to the brand’s proud habit of providing a great fit.
In their theories the great psychoanalysts Sigmund Freud and Carl Gustav Jung may rarely have seen eye to eye, but there was one view they obviously shared: Their liking for striking, round spectacle designs; Freud preferred his made out of polymer while Jung favored metal frames.
neubau eyewear has taken inspiration from both of them and created the extravagant sunglasses model Sigmund & Carl, a combination of the spectacle frames worn by both of these famous geniuses which will protect your own eyes from the sun while catching glances from all around.
The special neubau hinge, employed here for the first time, perfectly combines form and function while incorporating the neubau Logo and expanding it to the third dimension. It is precision-made and will win a lot of hearts due to its smooth action and an integrated groove ensuring easy inclination and therefor a perfectly adaptable temple. There are elements of surprise in the well thought-out detail such as the superimposed neubau imprint which is only visible when temples are folded. NEU on the left, BAU on the right. Even the needle integrated into the temples is more than just a functional element providing the highest possible level of comfort. With its harmoniously adapted shape it becomes both a design element and a bearer of the brand’s message, shimmering through on the inside of the temple and picking up the metal color finish of the frame.
Sigmund & Carl is made from titanium and stainless steel as well as the sustainable material natural PX, which contains oil from the ricin plant and boasts all the qualities you have come to expect from Silhouette products by being light, flexible and hard-wearing, but also resistant to the damaging effects of sweat and cosmetics.
The glasses case, which this time was created in collaboration with the Munich-based label ANY DI, provides another highlight. The ANY DI Suncover is the first case that can be attached to a hand bag, which instantly makes it one of the brand’s essential signature pieces, not least thanks to its unique shape and luxurious design. All of the polyester used in the production of the ANY DI x neubau eyewear Suncover is recycled, making this eye-catcher the perfect sustainable addition to Sigmund & Carl sunglasses.
Sigmund & Carl is a unisex model which comes in three different color finishes in snow-white matte / silky rose, black coal matte / eclectic silver as well as black coal matte / glorious gold.
neubau eyewear remains faithful to its SEE & DO GOOD credo. For the company this means a considerate and value-conscious handling of the general and local environment, even in an urban context. This includes producing frames in an environmentally friendly way while supporting forward-looking urban projects.
Since its launch in June 2016 the eyewear label has been combining the fresh spirit of young creative minds with longstanding expertise. The brand is an offshoot of the successful Austrian Silhouette International group, benefitting from decades of knowhow on the part of the mother company. In this way the highest demands in terms of quality meet a dynamic progressive approach to technology and design.
More info: www.neubau-eyewear.com/