NEUBAU // SIGMUND & CARL SPECIAL EDITION

NEUBAU’S PSYCHOANALYTICAL MASTERPIECE

Watch out! Things are about to get deep and psychological, as Austrian label NEUBAU sets out to blend the psychoanalytic approach of their compatriot Sigmund Freud with the theories of Swiss luminary Carl Gustav Jung. Historically, the two pioneers actually did work together for several years, before finding themselves cast as adversaries in the scientific arena, and ultimately ceased personal interactions altogether. The two may finally be reconciled, thanks to NEUBAU’s efforts releasing in April 2018, not in the form of a manuscript, but a unique frame that blends the distinct eyewear styles of Freud and Jung into one design. It’s a tall order, because after all, the bold frame style preferred by Freud is hard to reconcile with the delicate lightness of Jung’s glasses.

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For the best of both worlds, the NEUBAU Sigmund & Carl Special Edition implements elements of both frame styles and creates its own mix between thin steel elements and bold natural PX components. Aside from its strikingly unorthodox visual appearance, the model also introduces a newly developed hinge concept adorned with an integrated logo on the moving hinge segment. The psychologically inspired special edition will launch in three colorways: White with Silky Rose lenses and Black paired with either Electric Silver or Glorious Gold lenses. The resulting Sigmund Freud and Carl Gustav Jung edition is a true meeting of the minds, looking for confident wearers.

More Info: www.neubau-eyewear.com

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