For two decades, ANDY WOLF has stood for strong shapes, vibrant colors, and a signature design language full of personality. The brand’s anniversary campaign reflects this legacy while looking confidently to the future – authentic, timeless, and unapologetically expressive.
Vintage-inspired frames take center stage, reinterpreted with contemporary touches. Particularly striking is the new ring-in-ring concept featured in »Laurel«, »4845«, and »4846«: two layers of acetate are fused to create dynamic silhouettes, adding unexpected depth and sculptural proportions. Other highlights combine bold, thick acetates with delicate metal, as seen in models »4642« and »4844«, while retro-inspired designs such as the oversized oval »4840« bring classic elegance into the modern era. Sunglasses make a statement too: »Paris« breaks from years of narrow frames with its oversized, expressive shape, demanding attention with effortless confidence.
Color plays a starring role in the anniversary collection. Exclusive triple gradients – like Future Dusk, blending beige, pink, green, purple, and blue – set vivid accents, while unusual combinations such as purple-cream with pink highlights, plum with fuchsia, and black-grey with cocoa and butter yellow add character and flair.
The campaign itself celebrates creativity, lightness, and real human connections. Collaborating with a balloon artist, ANDY WOLF brought to life twisted floral arrangements that at first glance feel digitally created but are entirely real – a playful dialogue between retro charm and contemporary spirit. The flowers also symbolize growth and life, tying into the brand’s Grow with Us initiative: for every pair sold, one square meter of wildflower meadow around the headquarters is revitalized and preserved.
people photography SUSAN BUTH for ANDY WOLF
still life photography FANETTE GUILLOUD for ANDY WOLF