IC! BERLIN PRESENTS NEW CAMPAIGN
To wander is to be alive
“We’ve been on the run. Driving in the sun. Looking out for number one. California here we come.”
Follow the urge to go somewhere. Dive deep into 'fernweh' and 'wanderlust'.
The only known cure for Fernweh is to get out and go. Leave what you know, leave what is comfortable and secure, and challenge yourself. Be a different version of yourself, or be someone else entirely. Go somewhere foreign. Somewhere warm, where the air is salty, the sun searing and the horizon never ending. Somewhere that simultaneously exhausts you and reinvigorates you, like that vitamin D overdose you walk home with after doing nothing in the sun all day: hazy, lazy, sun kissed contentment.
For IC! BERLIN it’s all about wanderlust and fernweh, that urge to leave familiar surroundings and dive into unknown territory. For the new campaign summer haze, IC! BERLIN teamed up with Tino Pohlmann and followed him to California. For the photo shoot, an ensemble of characters came together, which Tino had encountered as he round-tripped along the Californian coastline. World-class surfers, bodybuilders, future models – they all know how to stir our longing for the Californian sun. Take a look for yourself!