SOHO By J.F. Rey – New A/W 2018 Collection
Inspired by the cultural and architectural spirit of the Soho neighborhood, the J.F. REY SoHo Collection was launched less than a year ago. With colourful, very thin and extremely light optical metal frames the cult line portrays a graphic, urban and trendy style. Keeping track of the same freshness and the same modernity than the first concepts of the collection, it gets consistently enriched by new pieces. Made of metal, acetate or made up of a combination of both, the SoHo Collection now embraces overall 16 different concepts. Bright yellow, luminous anise green, vitamin orange or vibrant red are but a few of many hues within the wide color palette gracing the optical line.