WOOD FELLAS // The Wooden Heart
Blending a rootedness in nature with urban lifestyle: In 2012, Munich-based eyewear aficionados Jan Priepke and Stefan Muckenhirn created their own eyewear label, WOOD FELLAS, with the idea to manufacture stylish frames from real wood. Today, their frames not only incorporate FSC-certified ebony, walnut, Zebrano, and mahogany wood but also ultra-thin shale, acetate and real buffalo horn. As the brand evolves, interesting combinations of these materials keep making a statement in their collections. What’s more, every WOOD FELLAS frame is a real one-of-a-kind original due to the natural differences on the surfaces of these materials.
The company’s concept goes beyond using natural ingredients all the way into sustainability. All raw materials are sourced exclusively from renewable resources. WOOD FELLAS wood comes from a furniture manufacturer who discards pieces of precious wood that are too small for production. And the material for horn frames comes from the horn naturally shed by the animals in order to rule out animal cruelty.
Design inspiration remains local, however, as all frames are inspired by beautiful sites in and around Munich. The product line-up consists of a growing palette of RX-frames and sunglasses. Another design highlight includes the OBE-feathered hinges, crafted by a traditional German family business. These high-grade hinges are not just a characteristic design element but make all products super light, flexible, robust and convenient to wear and adjust. In the bigger picture, WOOD FELLAS is creating a modern, sustainable street style look while blending a high degree of design finesse with sustainable criteria. As a result, each frame is the perfect “fella” to keep the wearer company on a day or night out on the town.
Find out more: www.wood-fellas.com/
Brand Profile at Spectr.