MYKITA // REMEMBER THE LOVE
Remember a place of just being.
Remember passion. Remember joy.
Remember beauty, thought and pleasure.
In his eleventh campaign for MYKITA, artist Mark Borthwick transports us to a Caribbean island break with a close family clan and their friends and lovers. The timing couldn’t be any better, given the dullness of Germany’s winters…
Relying only on natural light and analogue camera, the photographs capture spontaneous moments between people and their environment, conveying a sense of harmony and belonging. Punctuated by Mark’s signature prism-like colour effects, the warm, unaffected style is a visual expression of the modern, familial spirit of MYKITA.
In times of hurry and tight schedules, let’s remember what life is really about. Love. Friendships. Family. Time outs. Thanks Mykita for reminding us. Now back to work!