LIGHTBIRD is a new eyewear brand founded by designer Corrado Rosson, which will premiere at this year’s MIDO trade show. The 100% Made in Italy brand comes to the market as a start-up with innovative eyewear models that embody a world full of values for people who are willing to share the same lifestyle.
Indeed, technology is the means with which LIGHTBIRD succeeds in establishing a link with the entire supply chain and, specifically, with opticians, helping them to retain their customers. This relationship is established through a system called Light_nest that involves the use of an APP and the reading of the unique serial number inserted in the QR code positioned in the temple tip of each pair of glasses.
Innovation is in the D.N.A. of the brand also from the production point of view. LIGHTBIRD in fact adopts a new material, Light_matter, derived from the union of two materials: Italian acetate and hi-tech light aluminum alloy. Light_matter is the name given to the first collection, consisting of 13 prescription models and 2 sunglasses.
For those who won’t make it to MIDO, here’s a little preview.
Find out more: www.lightbird.it
The sun model PLANET is characterized by a vintage style shape. The rounded lenses bring us back to the first decades of the twentieth century, but the innovative production system is contemporary. On the left lens the tiny round detail refers to LIGHTBIRD’s logo: the bird’s eye. The women’s sun collection includes 3 colors, including a very modern Etheric Pink contrasted by a mirror-polished metal front.