SEEOO FAST SEEING // SMART, SMALL, SEXY
For almost ten years, eyewear label SEEOO has been dedicated to quick reading glasses Made in Austria. The eureka moment behind the brand happened when founder Gerald Lasnik discovered his grandfather’s old pince-nez in the attic. Fascinated by the simple efficiency of the product, he decided to fill it with new life: This marked the birth of SEEOO.
The Lasniks made the pince-nez without temples their calling card, replete with rounded shapes and the characteristic corner as the common denominator throughout the entire collection and clear sign of an SEEOO frame.
Above unique designs, the brand places emphasis on functionality. The main guideline is ‘quick reading’, whether it’s swiftly checking a text message on a tiny display or the wine menu in a dimly-lit restaurant. SEEOO eyewear springs into action anywhere, in no time. The immense potential behind reading glasses also becomes apparent by the fact that a label like IC! BERLIN has already launched a collab together with the Austrian brand.
In 2019, the company based in the scenic Styria region brings four outstanding products to the mix. Aside from the signature pince-nez variations, the line also includes classic reading glasses, all with the same focus on quick reading. Functionality, packability, and instant usability are the main criteria – next to premium quality and modern design language.
The »Slim Reader« is a reading spectacle only 4mm thin and equipped with Zeiss lenses. Absolutely high-end and 100-percent functional.
The »Mini Reader« takes packability to new levels. Also only 4mm thin, it attaches directly to smartphones and is the first full-fledged reading spectacle stowed directly on this gadget.
SEEOO SUN X LASNIK
These sunglasses are available in a strictly limited edition in two colorways. Only 50 units of these micro-shades have been produced.
SEEOO SUN NEW
The SEEOO collection is completed by a modern double-bridged frame, also fitted with premium Zeiss lenses.