NEW DESIGNLINE // KOBERG – MADE IN GERMANY
KOBERG + TENTE has been a well-known eyewear distributor for many years now. In 2013, the company based in the German town of Munster also launched its own eyewear collection. And since the apple does not fall far from the tree, it was named KOBERG. The brand DNA revolves around high-grade, milled stainless steel and acetate in a fully Made in Germany package marked by hand-crafted quality.
In 2019, the brand added a second line to the collection. It introduces a modern, international look via frontal frame sections milled from a single block. The unmistakable calling card of the collection – in KOBERG tradition – is once again the hinge design, now interpreted in a lightweight, delicate version. The new hinge takes the cylindrical shape of the previous screw-less hinge and adds a new spin: Now featuring a single screw, the new hinges unlock extremely slim flanges and temple shapes.
Supporting the new venture, KOBERG is also taking a new approach in brand communications. With subtle and understated campaigns like The Artist and The Gentleman, the label creates a modern persona for its latest collections. Strong without being loud, the designs do the talking in this nicely executed new line.
Find out more here.