CHARMANT // When Dreams Come True
Eyewear label CHARMANT joins forces with designer Caroline Abram
The inner workings of an eyewear brand leading up to the launch of a new collection tend to remain a mystery for the average customer. But here’s an inside scoop: For the titanium capsule collection CHARMANT by Caroline Abram, it all began with the strong desire to create a product line specifically for women. A line that embodies feminine and timeless elegance. Nothing less. To make it happen, CHARMANT enlisted French creative designer Caroline Abram, who is known for her signature French chic that would add a subtle dose of glamor to the limited-edition release.
Fast forward to Spring 2019 and the premiere collection consisting of eleven fresh models from colored titanium has arrived. With this capsule collection, CHARMANT is catering to elegant, modern, and self-confident women who value aesthetics and lifestyle. The blend of colorful graphical elements and traditional titanium crafted in Japan has a dazzling effect on wearers as well as the creator herself.
“This is my first time designing for a brand other than my own. The challenge was to stay in line with the CHARMANT DNA while at the same time injecting some feminine glamor,” said Caroline Abram.
Weighing in at a mere six grams, these titanium frames bridge the difficult gap between technology and elegance. Design, colors and finesse, precision, quality and comfort – these lightweights pack a heavy dose of everything. As the French would say, Mission accomplie.
Find out more here.