ETNIA BARCELONA // I’MPERFECT
We don’t stand for perfection. We stand for uniqueness, which means being imperfect. Aren’t we all? It’s when you stop looking for perfection that you find the truth within yourself. So raise your head, hold it high and own your identity.
Etnia Barcelona presents the campaign to launch its FW19 collection. An imperfect campaign that re-examines the idea of perfection itself and champions what is unique in us all. Etnia reclaims the kind of imperfection that breaks the mold and challenges stereotypes. It is the same imperfection that makes us unique and authentic.
We need to embrace our differences rather than hide them, proudly turning them into a mark of our identity. Always loyal to ourselves, and feeling comfortable even in the discomfort of looks. Because it’s only when you stop searching for perfection that the truth appears.
Reclaiming our uniqueness is more important than being perfect. Imperfect models whose beauty doesn’t fit the conventional standards. People who have stories to tell, in front of the camera but also, more importantly, behind it.
These are real stories from real people who are imperfect, just like you, and just like all of us. People who are happy just as they are, without inhibitions or trying to fit a certain stereotype.
They are Liliya, Kokie, Pau, Kaine, Xueli and Jordi, seen through the lens of photographer Biel Capllonch to launch the pieces from the new, Glam-inspired Etnia Barcelona FW collection.
The fall/winter 2019 collection from Etnia Barcelona is imperfect as well as authentic each pair of glasses is different to the next. Unique textures and colors achieved, this collection is strongly inspired by the Glam aesthetic of the 70s. Glam was all about unique beauty and not being afraid to stand out, the freedom to express or reinvent yourself every step of the way, celebrating and valuing individual personality.
The new designs include metallics, acetates, sprinklings of glitter and gleaming havana patterns, along with extravagant and provocative shapes. A collection that aims to turn heads while staying true to the brand’s DNA and unmistakable style.
The new Etnia Barcelona collection is available in the online store, the Flagship Store in Barcelona and at usual outlets (check the shopfinder on www.etniabarcelona.com).