THE NATURE OF ANDY WOLF // FALL-WINTER 2019/2020
Rich nature shapes the landscape in the Austrian region Styria. A place that is not only home to ANDY WOLF EYEWEAR’s in-house production and eyewear manufacturing but is also home to its namesakes Andreas Pirkheim (Andy) & Wolfgang Scheucher (Wolf)
The nature and surrounding area at the headquarters in Hartberg therefore serve as the setting for the new Fall/Winter 2019/2020 campaign. While the photos were shot in a nearby vineyard last year, Styria’s flora and fauna offers the perfect scenery now: the fields at a friendly alpaca farm “Schöcklblick” and a farm with a long-time employee’s animals. In addition to the company’s family environment, they also reflected the sustainable use of resources, the principles on which ANDY WOLF EYEWEAR produce their glasses locally and consciously.
The expressive collection impresses with innovative silhouettes and a sophisticated colour concept, including colours exclusively produced for ANDY WOLF EYEWEAR in two-tone acetate concepts and a special Havana shade.
The new season’s eyewear colours are also an integral part of the campaign theme: characteristic shades are earth tones in brown, stone grey and facets of green, which are also reflected in accentuated colour gradients in the acetate frames. New thickly rimmed acetate glasses shape the optical frames’ classic silhouettes.
A new trend for metal frames is thickly rimmed metal glasses. The three new models are elaborately manufactured by hand and with a lot of love in our own factory in the French Jura. The depth of the metal ring lends the glasses an expressive design and provides new leeway for unusual colour designs. Each pair of glasses has been refined in five different colours and electroplating processes: one version is classic in full colour, and selected models have also been decorated with a ring elaborately applied by hand on the front. The highlight is a new process for two-tone frames: first the model is dyed in a basic colour, followed by a second colouring over it and finally a polish by hand, in which the colour accents are enhanced. The frame’s well-thought-out colour concept then reveals itself through different perspectives on the glasses.
A great campaign matching an ever so promising new collection!
Find out More: www.andy-wolf.com
Brand Profile at Spectr.