ØRGREEN Graffiti Woman Collection
Scandinavian Label Blends High-Grade Titanium With Street Influences
It seems like we’re in for a titanium renaissance. Especially because premium Danish eyewear brand ØRGREEN is doubling down on titanium in both prescription and sunglasses styles. In our Collection Shoot, we caught one of the standouts: The special Titanium Sun collection titled Graffiti Woman blends ØRGREEN’s signature expertise for crafting premium titanium frames with street art influences from 1990s Paris, rendered in three bold and oversized frames. Here’s the lowdown from Ligia Maracu, PR and Communication Manager at ØRGREEN.
What influenced you in the design of the Graffiti Woman collection?
This collection is influenced by graffiti festivals in Paris during the ‘90s.
Does this collection also come with a new visual identity or campaign?
It doesn’t necessarily introduce a new identity, but it emphasizes the urban characteristics of the frames through contemporary designs, colors and shapes. And it will definitely be introducing new campaign images to reflect the graffiti influences.
In terms of materials, you made an interesting choice with this colorful titanium line. Why?
We made this new collection in titanium because of its unique properties and because it allowed us to combine two innovative techniques that we were already using, but separately, thus pushing the boundaries in design and technology. We are referring to the very soft and round edged of the ultra-thin fronts, paired with soldered temples. Also unique about these frames is the contrast between the sharp temple extensions and the very soft, rounded fronts. It was very important for us to bring a little bit of softness to our otherwise quite sharp titanium collection.
ØRGREEN already enjoys a long-standing reputation for titanium frames. What makes this collection different?
The uniqueness of this collection comes from the oversized design of all three frames, the innovative coloring technique that replicates the gradient application of graffiti spray, and the design innovation of the soldered edges and rounded titanium frames.
Colors are always key at ØRGREEN. What are the colorways?
This collection introduces very feminine, soft, but vibrant colors. For us is was important to pay tribute to the art of graffiti, which was a major inspiration behind the designs. So we applied a gradient transition between the colors, very similar to the ones used in graffiti. All frames will have a combination of two colors, for the front and the temples.
Sounds fantastic! Thanks for the interview.