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A BRAND BORN ON CROWDFUNDING PLATFORMS: SHELTER

[vc_row][vc_column][vc_custom_heading text=” A BRAND BORN ON CROWDFUNDING PLATFORMS” font_container=”tag:h3|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”SHELTER” font_container=”tag:h1|text_align:center” google_fonts=”font_family:Old%20Standard%20TT%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”30033″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”30036″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”eco-friendly Sunglasses Made in Annecy” font_container=”tag:h4|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][vc_row_inner][vc_column_inner width=”1/2″][mk_gallery images=”30038,30039″ column=”2″ image_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″]

[vc_custom_heading text=”Rooted in time, the Shelter brand was created in July 2013 following the resounding success won on the crowdfunding platform KissKissBanBank. In 45 days, le collective raised more than 18000€ and 150 pre-orders for the manufacturing of pairs of sunglasses to be delivered in two months.” font_container=”tag:h6|text_align:left” google_fonts=”font_family:Old%20Standard%20TT%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][/vc_row_inner][vc_column_text]At first sight, it seems like the story of a Hollywood movie. 4 childhood friends try to gain a foothold in the business with their young label. The founders decide to use one of these crowdfunding platforms. What is there to lose, they think and try their luck. Within 45 days, the label raises more than 18.000 Euros and receives 150 pre-orders for the manufacturing.

Well, this isn’t the storyline of a Ryan Reynolds or a Emma Stone movie, but the story of SHELTER, a young and french brand created in the summer of ’13. While remaining true to themselves, the four friends Florent, Julien, François and Emeline created a brand that combines style, expertise, local fabrication and social responsibility. A combination that seems to work pretty well. This year, the brand has opened about 160 resellers in France and has already started marketing overseas. Furthermore, they have launched another crowdfunding campaign regarding their new ethical and organic collection.[/vc_column_text][vc_custom_heading text=”“Today, the aim is to explain to the customers our values, to educate them to the manufacturing of a spectacle in France and moreover to use raw materials that are eco-friendly for the planet.“ ” font_container=”tag:h4|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][mk_gallery images=”30047″ column=”1″ image_size=”full”][vc_column_text][/vc_column_text][/vc_column][/vc_row]

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