With “All Of Us” Andy Wolf Eyewear launches the new campaign for fall/winter 2021.The focus is not only on the new, versatile eyewear models, but also on the communal idea that has carried Andy Wolf Eyewear since its founding.
From the very beginning, the company’s guiding principle has been to create eyewear for personalities and to focus on the wearer and their individual expression.The company has decided to forego a visible logo and to create a collection with varied designs – from a classic metal frame in panto to a colourful, extravagant model. The thought of the most diverse characters inspires the design of the glasses, which then blend harmoniously in the collection.
This year the company also celebrates its 15th anniversary and looks back on the work, the cohesion of the employees and the growth of the last 15 years, which has evolved from the idea of local, sustainable production, the preservation of traditional craftsmanship and new, innovative eyewear design.
The particular social challenge of current times also finds expression in the new campaign. With this, Andy Wolf Eyewear would like to once again stand for cohesion and a trusting togetherness.
The diversity of “All Of Us” comes alive in the design of the new collection with strong statement eyewear and innovative styles: thick acetate with horizontal color gradients or graduated facets show up. Models that play with a combination of mica and transparent acetate. To classic tones like black, brown havana and metal in rose gold, silver and gold, Andy Wolf Eyewear shows new combinations and colour facets. Nuances in powder, pale pink, hazelnut and triple color gradations can be seen in the innovative design. In addition, exclusive Andy Wolf colours complement the collection: a warm gray and a soft mauve were developed especially for this collection.
Inspired by the 70s, organic lines and geometric design approaches characterize the shapes: eye-catching cat-eye styles, oversized models, Aviator frames with retro charm or the combination of metal with acetate inner rings. A collection that shows the diverse design language of Andy Wolf with unique eyewear.
To find out more about Andy Wolf and their current collections, visit: https://www.andy-wolf.com/
Brand Profile at SPECTR.
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