BAARS x GOGOSHA // FRUITY EYEWEAR BUSINESS

BAARS teamed up with the talented designer Julia Gogosha to create a new capsule collection made of dimensional, sculptural elements that, until now, have been limited in conventional materials and construction. Thus, these new frames are as much an object as they are eyewear. Baars’ patented magnetic connection, along with SLS technology, allows for limitless possibilities and with its no waste production, this collaboration bridges familiarity with modernity. The result is a visual and tactile sense of play and discovery.

Familiar everyday forms inspired by daily architectural details and which are commonly expressed through wood and ceramic were the inspiration for the temples. Focusing on a neutral palette allows the wearer to be the focus when the frame is worn.

The attraction to BAARS was immediate and magnetic. Holding the frames in my hands the very first time I knew i was holding the future of eyewear. The simple ingenuity of the magnetic connection component as If it has always been.” – Julia Gogosha

The moment you touch the frame you are connected to its sense of play and simplicity. It’s unpretentious and unpredictable. These frames are made to be worn daily or occasionally. As a daily statement or as a sporadic surprise. Equal part utility and play. Here are the 2 funky frames from the collab!

TCHOT

A curious interpretation of a classic form. Size and fit is inclusive of diverse shapes and origins of faces and features. 4 available colors, 3 inspired by skin tone and 1 as a neutral concrete. All natural on all tones of flesh, be it blended or contrasting. Evoking sculpture, play and connection, all lenses have visibility to maintain eye contact when worn.

CHKE

A curious interpretation of a classic form. This funky pair is available in 4 colours, 3 inspired by skin tone and 1 as a neutral concrete. All natural on all tones of flesh, be it blended or contrasting. Evoking sculpture, play and connection, all lenses have visibility to maintain eye contact when worn.

Curious about this super original and creative collaboration between BAARS and Julia Gogosha? Find out more here: www.baars-eyewear.com

BAARS is also available on FAVR!

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