[vc_row][vc_column][mk_ornamental_title tag_name=”h3″ text_color=”#dda200″ font_family=”Amaranth” font_type=”google” font_size=”24″ ornament_style=”lemo-double” nss_align=”center” margin_top=”22″ margin_bottom=”47″]Putting the ‘High’ in High-End Eyewear[/mk_ornamental_title][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1576581859339{margin-bottom: 0px !important;}”]
THE CANNABIS EFFECT
Often called the most progressive state in the union, California is at the forefront of a massive cultural shift. Since the recent legalization of marijuana for recreational use, cannabis has not only lost its stigma as the sedative of choice for deadbeats and stoners. Cannabis has also become appreciated for its medical properties and spawned a luxury market for high-end vaporizers and CBD oils. As a result, hemp leaf emblems are no longer limited to skateboard decks and streetwear socks but have now officially found their way into high-end eyewear collections. Released in April 2019, the custom »Thurston Crystal« sunglasses from L.A.-based eyewear brand BARTON PERREIRA feature a cannabis leaf etched into the lens. Cannabis icons are also across the accompanying cleaning cloth and luxury custom case.
MATCHING BOX
Created in partnership with luxury retailers Barney’s New York, the genesis of ‘The High End’ version of the »Thurston Crystal« also involved resident Los Angeles artist Kenton Parker. Known for his provocative and visionary work across a wide number of mediums – his recent The New Landscapes paintings depicted desolate landscapes on Mars – Parker created the artwork on the limited-edition box for the glasses. The collab between Kenton Parker, who in 2018 completed a mural for Google’s new offices in Playa Vista, and BARTON PERREIRA has actually been a long time coming. Kenton has known eyewear designer Patty Perreira for 25 years and the two long-time Angelenos share a fondness for each other’s work. Both focus on themes like the future and new beginnings. Plus, Kenton owns multiple pairs of Patty’s frames and relies on them to see the world, so officially joining up for a collab made perfect sense.
As the frame for the collab, Perreira and Parker chose the timeless and stylish »Thurston« model from BARTON PERREIRA’s line-up. Representing clean lines and simplicity, the »Thurston Crystal« sunglasses are rendered in a crystal colorway. They are fitted with premium mineral glass lenses featuring anti-reflective coating and the iconic marijuana leaf on the right lens. Really putting the ‘high’ in high-end eyewear, the classic d-frame silhouette comes with marijuana-themed accessories in the aforementioned limited-edition box. It’s painted by Kenton Parker in a starburst geometric pattern. Sold at Barney’s New York, BARTON PERREIRA stores and select opticians, these 420-friendly beauties are finding their wearers quickly. Blink, and you might miss it!
Brand Profile at Spectr.
Find out more about the Collab here.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”64086″ img_size=”full” onclick=”link_image”][vc_single_image image=”64084″ img_size=”full” onclick=”link_image”][vc_single_image image=”64089″ img_size=”full” onclick=”link_image”][/vc_column][/vc_row]