BARTON PERREIRA X SPINELLI KILCOLLIN
Luxury meets rounded elegance
Over the past few years, collaborations have emerged as a viable way for fashion brands to offer customers exciting products that are greater than the sum of their parts. Collabs feature special designs or materials far beyond standard collections. What’s more, collaborations tend to launch outside of rigid seasonal release schedules and keep things interesting. As a nice side effect, collabs always make for some great storytelling.
Known for great products and stories, quality eyewear brand BARTON PERREIRA just released a collab with luxury jewelry label Spinelli Kilcollin in April. The two California brands have joined forces to create two frames, available in six colorways. The »Kiso« features a full-metal frame with temples adorned by Spinelli Kilcollin annulets. For our photo shoot, we also received the »Kuma« combination frame in a blend between metal and Japanese acetate. This model is also upgraded with high-end annulets crafted from a variety of precious metals and decorated with diamonds in a fully customizable way. The resulting look is as upscale as it sounds and resonates with a demanding target group of luxury customers.
For the story behind the diamond-covered limited-edition collection, we talked to eyewear designer Patty Perreira and master jeweler Yves Spinelli in this issue’s Crossfire segment.
Who came up with the idea for the collaboration?
One of my obsessions is jewelry and I have been a fan of Spinelli Kilcollin for quite some time. With so many synergies between our companies, this collaboration just made sense. It has been a true partnership from inception to launch, and we’re very proud of the special collection we’ve co-created.
What is the common ground between the two labels?
We are both LA-based brands and share a common passion for intricate craftsmanship and unparalleled design. Creating a beautiful, handmade luxury product without compromise.
The two models »Kiso« and »Kuma« have a very similar shape. How did you pick this particular shape?
Spinelli Kilcollin strongly identifies with clean, architectural design. We felt the round form was the perfect shape for a sunglass collaboration bearing both our names.
Have you already planned further joint projects?
We do not have any additional plans to share at this time.
Would designing jewelry also appeal to you, Patty?
Absolutely and I already have, mainly for myself, family and friends. I’m thrilled that we could work with Spinelli Kilcollin to incorporate fine jewelry elements into my designs for BARTON PERREIRA.
How do you and Patty know each other?
BARTON PERREIRA is carried in most of the luxury stores we work with. Patty Perreira is also based in Los Angeles and we often see each other. We’ve been big fans of their eyewear for years, so we were very excited to work together.
Can we also find your signature design DNA in the frame?
Most of our designs are connected circles, so we wanted a round frame. Then we incorporated our small round annulets on the temple pieces which can be customized much like our jewelry.
What are the special challenges when it comes to designing jewelry for eyewear?
We were hoping to make frames out of solid gold or silver, but the metal is too heavy for eyewear. Instead, we used precious metal in the annulets to accent the frames.
Which customers do you address with the collabo models?
The shapes and colors are very versatile and unisex. This is important to us since we design our jewelry to be accessible to many different customers. There is a universal appeal to these frames, and we are very happy.
What’s the common denominator between eyewear and jewelry design?
Eyewear is a perfect accessory that you can wear every day, in many different situations. It’s a very personal accessory and can instantly change a look. It’s very similar to jewelry.
Find out more: www.bartonperreira.com
Brand Profile at Spectr.