THE YEARS ΄17 – ΄30
Turin 1917, Giuseppe Ratti, photographer and owner of Berry Opticians, began an adventure destined to lead to international success. Indeed, it was in a small courtyard in Via Caboto that he began to make technically advanced glasses, designed to satisfy the demands of pilots and sports drivers who required comfort, protection and optimum vision.
THE YEARS ΄30 – ΄50
Subsequent development of the Protector model, guided by an intuition and determination to create truly revolutionary sunglasses in terms of quality and ease of wearing, led to the creation of the Persol trademark (Persol from “per il sole” meaning “for the sun”, highlighting their function of protection against the sun’s rays).
THE YEARS ΄70 – ΄90