Opticians

Two brothers take on the eyewear business In the German eyewear retail landscape, one particular store with an extravagant name has been turning heads over the past few years: Six […]

“East Village, West Village, Uptown, Downtown. Round and around and around… You might never come down…” – Joey Ramone, New York City. Known as the birthplace of American punk rock, […]

For many tourists, a trip to Munich is never complete without a visit to the Hofbräuhaus brewery. And while there is nothing wrong with hoisting massive beer steins while swaying […]

Step out of the way, Milan, Paris and New York! While the international eyewear scene takes inspiration and guidance from your tradeshows and famous eyewear labels, customers in other parts […]

The eyewear industry thrives on innovation. When it comes to design, the creatives in the business continue to prove that variations for spectacles are far from played out. The distribution […]

The word Alpenglühn (“alpenglow”) denotes a reddish light on the summits of snow-covered mountain peaks at sunset or sunrise. A golden glow covering the mountaintops and valleys, bringing to mind [...]

Upon entering the Kraft Augenoptik store in Stuttgart, Germany, ordering a cocktail seems like the most natural thing to do. After all, with its lounge sofas and stylish interior ...

Kittel & Kittel - Apparently, the saying, „same, same, but different“ originated in Thailand. It denotes the kind of things that seem exactly alike at first sight, but

Markus Nikolai ist wohl einer der vielseitigsten Persönlichkeiten in der Optikerbranche. Schon während seiner Ausbildung machte...

Oberländer ist ein Name, der auch über Köln hinaus für seine besondere Auswahl an Brillen bekannt ist. In zwei Geschäften bietet...