“DREAM” by Etnia Barcelona

For the launch of FW2022 ETNIA BARCELONA presents their new campaign DREAM. DREAM is an exercise in magical realism, inspired by the work of Guy Bourdin and his quest to reach beyond reality. Sophisticated and brimming over with glamour the campaign addresses young people who are not afraid to rake risks and like to make their own choices. Complex, free forms, full of personality.

Continuing with the #BeAnartist theme, ETNIA BARCELONA thus reached out to the Slovakian photographer Michal Pudelka, who, with ETNIA, shot his last commercial campaign prior to retiring. A powerful campaign that recreates fantasy, pictorial universes that explore the fine line between uniformity and individuality, basted with a healthy dose of irony and exaggeration. Classical images in a surrealist context, charged with mystery and sensuality, and all displaying the very DNA of the firm: color. Contorted bodies in scenes tainted with elements of surrealism and bright colors to create a campaign full of seductive, temperamental images.

Every model is available in 4 to 8 different vibrant color combinations made of top quality acetate are creating a provocative look.

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