EKKIU takes the next step in its evolution with the launch of its first optical collection, translating the brand’s bold, fashion-driven identity into frames designed for everyday wear. Designed for a self-confident Generation Z, the collection speaks to confident, individual personalities who see eyewear as a form of self-expression rather than a necessity.
True to EKKIU’s design language, the optical frames play with strong colors, striking contrasts, and expressive shapes. Sculpted temples add a sharp, graphic edge, while vintage-inspired hinges introduce a subtle reference to classic eyewear design. Crafted from high-quality acetate with integrated metal core wires, each frame offers both stability and precise adjustability without compromising on comfort.
Designed for modern lifestyles, all models are fitted with plano lenses featuring built-in blue-light protection, making them a practical choice for long hours in front of digital screens. With this optical debut, EKKIU expands its universe beyond sunglasses – delivering eyewear that feels bold, current, and unmistakably individual.
The global launch of EKKIU Optical will be celebrated at Mido 2026, where the full collection can be discovered in Hall 2, Booth K53/L54.
photos EKKIU