ETNIA BARCELONA // A MATCH BETWEEN ART AND SPORT

Eyewear craftsmanship meets sport – ETNIA BARCELONA has teamed up with home club FC Barcelona to create the special Barça collection.

ETNIA BARCELONA and FC Barcelona present a unique collection to celebrate the roots of the two brands. A contemporary capsule collection that blends luxury and craftwork to redefine the rules of the game.

Inspired by the Mediterranean air of the city which brings together art, technology, cultures and nations, the new ETNIA BARCELONA collection celebrates the roots of the Barcelona eyewear brand and those of the world’s most famous football club.

FC Barcelona & ETNIA BARCELONA comprises two product drops that share a common identity and an uncompromisingly unique style. A blend of vintage lines and modern trends goes into each of the 7 extraordinary new models.

The ETNIA BARCELONA & FCB collection is manufactured in materials of the highest quality. Mazzucchelli natural acetate and HD coloured mineral lenses that offer a unique visual experience in terms of colour and quality. In short, all one has come to expect of the brand’s sunglass collections.

1899 Gold.

A limited edition with a design that deconstructs the Barça crest. The exclusive frames come in a solid black acetate with details in gold.

Our historical colours.

An exclusive collection that celebrates the greatest moments in the history of the Club: Wembley 1992, Paris 2006, Rome 2009, Wembley 2011, Berlin 2015 and Göteborg 2021. 6 sunglasses in ETNIA BARCELONA’s purest Vintage style encapsulate the heritage colours of Barça.

ETNIA BARCELONA, as always true not only to its DNA, but also to its bond with the world of art, to Barça, and to its place as a standard bearer for artists, has worked hand in hand with the Dutch painter Pascal Möhlmann, well known for his tributes to the Flemish painter Van Dyck and his work with Virgil Abloh, to create the campaign for this collection.

His style, defined as New Beauty with Punk Rock attitude, turns away from cynicism and irony to seek its inspiration in the history of art and the language of the old masters, bringing it to the present and to our digital era. The result is a look which reflects the feeling and power generated by the fans’ deep bond with the Blaugrana (the colours of FC Barcelona).

The whole collection boasts premium packaging to offer a unique unboxing experience.

The boxes, both bearing the printed campaign image designed by the illustrator Pascal Möhlmann, are finished in materials of the highest quality, such as the gold stamped Fedrigoni paper employed, full of allusions to the heritage of the club.

Inside there is a limited-edition postcard, of the same illustration, and a personalised glasses cleaning cloth.

The case, with its premium finishes, features recyclable black or brown vegan leather as a tribute to traditional leather footballs, and sports the logo devised for the collaboration of the two brands.

Without a doubt, the packaging itself elevates the capsule to the category of a collector’s item, while also furthering the brand’s commitment to respect the environment with its FSC certified paper, produced in a responsible manner, respectful to the environment.

Anatomy

For the Barça & ETNIA BARCELONA campaign, we are proud to present Anatomy, where art meets sport. The Catalan eyewear firm has, once again, required the services of one of its leading photographers, Biel Capllonch. A powerful campaign which shows sport in art form. Epic images brimming with intensity and movement reflect the speed, effort, technical skill and quality employed when training these athletes to achieve success. A campaign which, without a doubt, lifts the collection to victory. Our FC Barcelona & ETNIA BARCELONA Collection will be available from November 29 on the ETNIA BARCELONA website, its flagship store and in selected optical points of sale around the world (consult shopfinder) and in 5 Barça points of sale. Barça Store Camp Nou, Barça Store Canaletes, B Barça arça Store Passeig de Gràcia, Barça Store Aeroport T1 and on the website store.fcbarcelona.com.

photos ETNIA BARCELONA

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