ETNIA BARCELONA // #Beanartist of a Better Tomorrow
Etnia Barcelona introduces their “#BEANARTIST of a better tomorrow” campaign for the launch of the SS21 Season, centering on sustainability.
Yet again Etnia Barcelona returns to its bold, revolutionary stance with a campaign calling on us all to take action. BeAnartist means becoming the revolution yourself, with the sole aim of making the world a better place.
An optimistic Collection calling for Action
With this free, optimistic collection Etnia confirms its position as a brand for everybody. The SS21 Etnia Barcelona Collection comprises 10 prescription frames and ten different sunglasses, inspired by that inner energy that emerges through stability to make itself visible.
Eyewear crafted with laminas of acetate to the most delicate effect, and with the guarantee of being built with the very highest of high-tech methods. Metal and lightweight mixes in the very latest shapes. Textures and warm colour combinations in purples, mints, nudes and yellows, contrasted against hues such as havanas, blacks or greys. A warm yet powerful palette born out of the very DNA of the brand.
The new “#BeAnartist of a better tomorrow” campaign makes a resounding statement
about what is truly important: our future. A call to action, to creative rebellion, since we all have a contribution to make.
Sustainability all the way
Etnia Barcelona maintains its commitment to sustainability. From the very beginning, the mark has always worked with the highest quality natural materials: premium cotton and wood-based acetates and mineral lenses for its sunglasses collections. For the packaging, Etnia uses 100% recyclable cardboard made form certified sustainable sources and a biodegradable corn-based composite. Taking measures such as these, the firm has reduced its use of plastic by 9 tonnes and continues with further efforts to reduce CO2 emissions.
All Etnia Barcelona Collections are produced in the firm’s own facilities, working with technologies designed to reduce the company’s environmental impact while creating an enduring quality product. The manufacturer ensures Etnia contributes to sustaining a circular economy.
Find out more about Etnia Barcelona and the current Collections here: https://www.etniabarcelona.com/
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