Etnia Barcelona presents “DREAM”, the new campaign for the launch of its FW22 Collection. DREAM is an exercise in magical realism, inspired by the work of Guy Bourdin and his quest to reach beyond reality.
Continuing with its #BeAnartist theme, the firm thus reached out to the Slovakian photographer Michal Pudelka, who, with Etnia, shot his last commercial campaign prior to retiring. A powerful campaign that recreates fantasy, pictorial universes that explore the fine line between uniformity and individuality, basted with a healthy dose of irony and exaggeration. Classical images in a surrealist context, charged
with mystery and sensuality, and all displaying the very DNA of the brand: sexyness and colour.
Contorted bodies in scenes tainted with elements of surrealism and bright colours to create a campaign full of seductive, temperamental images.
The Etnia Barcelona FW22 Campaign DREAM is sophisticated and filled with glamour. In it we meet a young woman who is not afraid to take risks. Complex, free forms, full of personality, for people who like to make their own choices. 9 acetate models in 4/8 colours. Complexly built models with fine frames pero con aristas. We dig the use of blocks of top quality acetate combined with vibrant colours to create a provocative look.
If you wish to find out more about Etnia Barcelona’s current collections, visit: www.etniabarcelona.com/de
Head over to FAVR to discover more glamorous looks for this season.