ETNIA BARCELONA dazzles with color pops and positive vibes
The Spanish brand from the bustling metropolis of Barcelona is releasing a capsule collection – and it truly lives up the unconventional brand DNA. That’s because ETNIA BARCELONA presents a line rich in contrasts, enhanced by fluorescent colorways for added pop.
The idea for the Eufluoria line originated in 2020, at the height of the crisis when the designers were inspired by creating a state of euphoria. Something to look forward to once the bad times were over. This led to a palette of vibrant hues that have always been a staple for ETNIA: Ever since 2003, the brand has been using strong colors to make life-affirming, even euphoric statements. So the Eufluoria concept is here to crank up the volume as people look forward to carrying on in a hopeful and positive manner.
This spirit reflects in three striking models that immediately signal their special character with names such as »The Einstein«, »The Kennedy« and »The Khalo«. In terms of materials, ETNIA BARCELONA trusts in the natural warmth of Mazzucchelli acetate, implemented at a thickness of 7mm for a sculpted look. For added details, the frames have engravings applied via 3D-technology. This extra feature adds detail and also provides a secure fit. For a clear vision, the three models are fitted with mineral lenses featuring HD-color technology on the level of quality synonymous with ETNIA frames.
On the temples, layers of acetate overlap in a way that lets the material on the insides shine through. The broad temple tips are adorned with playful symbols, one unique design created specifically for each individual model.
Eufluoria heads into the season as an optimistic collection, crafted with attention to detail and a passion for carefully appointed features. The ad campaign imagined through the lens of photographer Mous Lamrabat brings the capsule collection full-circle with its multi-cultural imagery – and back to ETNIA’s brand DNA. Can you feel the euphoria?
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