The ETNIA EYEWEAR CULTURE GROUP Launches Three New Independent Eyewear Brands
ETNIA BARCELONA creates the Etnia Eyewear Culture group and raises its game with a series of new brands
After celebrating a thriving business growth and their 20th jubilee with the launch of their Heritage XX Anniversary Capsule Collection late last year, ETNIA BARCELONA will be taking a leap forward in 2022. The Barcelona firm, founded by David Pellicer in 2001, consolidates as the Etnia Eyewear Culture Group and is still passionate about art and culture, technological innovation and the sustainability of the planet, at the very heart of their strategy.
To support their further growth, ETNIA BARCELONA is boosting their team and investing in new talents, refurbishing their Barcelona headquarters and implementing new management systems. Also, to meet the demands of new consumer trends and the needs of the optical sector, ETNIA BARCELONA focusses on growing their production capacity and expands their portfolio, launching three new independent eyewear brands: ALLPOETS, THE READERS and LOOL.
“We’ve got where we are today by listening to our customers, the opticians, and by challenging market rules. We started out with just four of us, all crazy, passionate about eyewear, and now have a staff of over 600. Our aim is to elevate the eyewear market to its limits. The world is changing at great speed and what the consumer seeks is brands with purpose and new products with their own values. These new brands have been created in line with the way we see the world today”. (David Pellicer)
This is a collection of ISCC certified modern ORGANIC eyewear, crafted in CRT (Carbon Renewed Technology) acetate produced by the Mazzucchelli–Eastman partnership. The collection offers premium quality minimalist basics with the DNA of a sustainable, radical activist brand.
This label is a disruptive project in the pre-assembled sector, with bold vintage-inspired frames made from injected biodegradable acetate and VISOTTICA-COMOTEC components. This “reading” brand offers different models: blue light, presbyopia, and sun. Its DNA is focused on people who just can’t stop reading – in any form and under any circumstance.
ETNIA BARCELONA first announced that it had taken the brand on board in October 2021. LOOL is technical, ultra-lightweight eyewear (weighing in at just 4 grams) with its own patented hinge system and completely screw-free structure. The technology employed makes the frames easy for any optician to dismantle and assemble. Moreover, the brand is currently involved in registering two patents which are set to revolutionize the lightweight eyewear sector and sustainable production.