Starting this June, EYEFLY officially launches in stores, marking a significant step forward in the evolution of connected eyewear. Accompanied by a new advertising campaign, the launch introduces House of Modo’s vision of smart glasses designed not as futuristic gadgets, but as wearable, stylish products created for everyday life.
With EYEFLY, the focus shifts away from technology for technology’s sake and toward a more intuitive, human-centered experience. The collection is designed for a generation constantly on the move, combining premium eyewear aesthetics with integrated smart functionality in a seamless and understated way. Rather than turning glasses into overt tech devices, EYEFLY places eyewear design first, allowing technology to blend naturally into the frame.
The concept is built around open-ear audio and hands-free connectivity integrated directly into the temples. Wearers can listen to music, make calls, access navigation, or interact with AI assistants without the need for earbuds, screens, or additional devices. The result is a connected experience that remains lightweight, comfortable, and unobtrusive throughout daily wear.
Further expanding the concept, EYEFLY is now also available with photochromic lenses, offering adaptive light control and additional versatility for changing environments. Every optical and sunglass style is designed with interchangeable smart audio temples and standard temples, allowing users to easily switch between connected and unplugged modes depending on their needs.
By deliberately focusing on audio-based technology rather than visually dominant interfaces, EYEFLY creates a more discreet and wearable approach to smart eyewear. The collection reflects House of Modo’s vision of accessible and intuitive wearable technology – one that integrates naturally into everyday routines while maintaining a strong emphasis on comfort, design, and quality. With its combination of contemporary eyewear aesthetics and intelligent functionality, EYEFLY positions smart glasses as a natural extension of modern lifestyle rather than a separate category of technology.
photos EYEFLY