Frames get Names

Nordic styles by Hamburg Eyewear

Ahoy Hamburg! Throughout its history, the impulsive town on the Northern German waterfront has enjoyed a solid track record for churning out cultural highlights. And although upcoming eyewear label Hamburg Eyewear is relatively young at a mere seven years of age, it has been turning heads with a distinct blend of German manufacturing quality and brisk, Nordic charms.

For 2013, the brand from Germany’s version of Sin City is gearing up to unleash a new collection under the title “Frames Get Names.” True to the motto, the three new pieces come replete with illustrious names – Nordic in their origins, of course. Names are important – after all, every piece of eyewear packs as much character as the personalities wearing them. The “Rieke” model combines a Frisian sense of shyness with expressive design features, while the “Klaas” charges out the gate full of energy and optimism. Last but not least, the “Maike” offers a blend of Hamburg’s signature understated style with a simple sense of elegance. Each model ships with its own name card as a reminder of its unique character.

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Ultimately, it’s up to the wearer to decide whether they find their perfect match in “Rieke,” “Maike,” or “Klaas.” But beyond the different names of the new Hamburg Eyewear collection lies a sense of beauty that can only be called timeless, and unique.

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