GIGI STUDIOS // The Way Out AW 20/21

GIGI Studios’ Optical and Sun collections have been renewed by a total of 22 new models. The new designs are a modern take on more classic styles. Avant-garde designs holding connotations of freedom and personality, with a look that brings together past, present and future, turning its designs into a flagship for individuality.

Acetate designs with thick profiles such as MIA or BRIGHT stand out in the GIGI Studios Optical Collection. Stainless steel, oversized shapes are prominent, such as the rounded JUPITER or the hexagonal LINDA. The new models from GIGI Studios SUN are a tribute to the significantly oversized shapes from the decade of the seventies, with acetate models such as VIVIENNE or AMANDA. In stainless steel, the geometric frames such as BRISA, NIKI or MONTANA stand out, as well as the sophisticated mini design, LEX.


The new collection’s campaign, The Way Out, is a breath of fresh air. An escape from a place where there are no answers, only questions. Using a corridor connecting different settings, the characters reach an inspiring calm, light-filled space. A campaign that the brand wants to use to bring a positive message to the uncertainties and questions experienced this year, as well as transmitting the concepts of freedom and strength present in this season’s designs.

Find out more about the entire collection here:

Brand Profile at Spectr. GIGI Studios is on FAVR!

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