GLORYFY // From Start-up to High-tech eyewear manufacturer

The premium eyewear segment is known to be characterized by the independent spirit. However, the industry has long been increasingly dominated by large corporations. It is remarkable that GLORYFY, an independent family business, has been able to assert itself so successfully in this environment. The company, based in the idyllic Tyrolean Zillertal, has written an impressive success story. Since it was founded in 2011, GLORYFY has been developing and producing unbreakable glasses made from the patented special plastic NBFX. The eyewear is characterized by sustainable production, technical innovation and functional, contemporary design, setting new standards in the industry.

At the heart of the GLORYFY brand are unbreakable glasses made from the patented cast resin NBFX. This “unbreakable” technology offers the wearer unique protection and incomparable comfort, which clearly sets GLORYFY apart from other providers. In addition to outstanding break resistance, the company also focuses on sustainability. The glasses are manufactured in the company’s own production facility in Schlitters in Tyrol, which enables short transportation routes and fast delivery times.

The successful establishment of GLORYFY is based on several factors. One decisive factor is the focus on high-end specialist retailers and the close cooperation with opticians. Many opticians confirm that it is possible to work with smaller brands in a more individual, partnership-based and service oriented manner. This not only sharpens their own positioning, but also ensures that the customer receives the best possible advice and can experience the technical benefits of the glasses directly. The emotional connection to the brand and the enthusiasm for the innovative products ensure high customer loyalty and a high repurchase rate. There is also a new awareness of quality. Anyone who spends money on glasses wants the best product. “We offer our customers glasses that not only look good, but also offer many clear technical benefits, are durable and are produced sustainably. With all these arguments, we have a strong unique selling point in the eyewear world”, says GLORYFY founder Christoph Egger.

The presentation of all these technical added values at the POS is very important to the Austrian eyewear manufacturer. “Our glasses offer many unique technical features – and these need to be presented. Ideally in a stylish and understandable way, such as with our ‘GLORYFY Wall’. Then you arouse the customer’s curiosity and fascination, which of course also has an impact on purchasing behavior.” The targeted staging of the brand in the salesroom is a win-win situation for both sides and has led to an increase in turnover of up to 50 percent at GLORYFY in some cases. There are many examples of this in Germany and Austria. Whether at progressive, traditional opticians or large premium chain stores such as sehen!wutscher, based in Graz, which is considered Austria’s leading premium optics company with around 700 employees and 110 stores. “We are convinced that we can only offer customers the shopping experience they want if they feel completely at ease with us. We create brand experience worlds that our customers can immerse themselves in”, says Fritz Wutscher jr. “GLORYFY offers technically unique products and the elaborately produced presentation tools make it easy for our employees to present them on the shop floor.”

Another unique selling point of GLORYFY is the optical glazing of the unbreakable sunglasses and sports glasses. Almost all models are also produced with prescription lenses. The optical lenses are also made from the unbreakable cast resin NBFX. Particularly exciting: the prescription lenses look exactly like the Plano lenses that the customer sees in the store – whether mirrored, self-tinting or polarized. The high quality and sophisticated design of the glasses are the result of a detailed production process that involves up to 80 work steps, many of which are carried out by hand. The result is technical masterpieces that are manufactured with a great deal of love and precision. The combination of unbreakable frames and lenses, the highest optical quality (Abbe number 44) and feather-light weight ensures unique comfort and performance whether for everyday wear, sport or travel.

GLORYFY founder and Managing Director Christoph Egger: “We are on the way to perfection! Knowing full well that we will never be completely satisfied, we set ourselves this challenge every day. That’s what drives us!” GLORYFY’s success story is therefore not only based on innovative products, but also on the passion of its employees and the close partnership with independent opticians. This close cooperation enables individual advice and first-class customer service that large corporations often lack.

Find more information about GLORYFY in the SPECTR Brand Profile or on gloryfy.com