GÖTTI Titanium Collection
Swiss Eyewear Label Goes Back To The Roots
Since 1993, Swiss premium label GÖTTI has been raising the bar with high-end titanium eyewear in a clear, reductionist design language. Over the years, the innovation-driven brand has expanded its footprint to materials such as acetate and natural horn, plus a recently launched line of 3D-printed eyewear. Now GÖTTI is taking it ‘back to the roots’: In the new Titanium Collection, the lightness and flexibility afforded by titanium play the starring role. We interviewed label founder and designer Sven Götti to get the details.
Hello Sven, our Collection Shoot features a few highlights from your new Titanium Collection. What role does titanium play for your brand?
Once again, a rather large one. After the massive acetate boom, it suddenly became cool to wear titanium glasses as a counter-movement. Young people especially suddenly gravitate towards aviator and retro shapes.
You command a long-standing expertise with this material. What are the special characteristics when it comes to working with titanium?
Titanium is an upscale material, processing it requires lots of experience and sensitiveness. Ever since the beginning, we’ve been producing our titanium eyewear with the same manufacturer in Japan. Also because the dedication to quality and understanding for a reductionistic design language are a harmonious fit.
Personally speaking, what do you like the most about titanium glasses?
The classic attitude of a retro or aviator shape in titanium are unbeatable. I continue to be amazed by how thin-layered and at the same time flexible this material can be produced. I like the look, the lightness and comfort, every time I put on a pair of titanium glasses.
Are you still personally responsible for designing the new collections?
I continue to create and conceptualize the form language and the design of our new collections. Since the beginning I’ve considered this to be my core responsibility and nothing’s changed over the last 25 years.
What characterizes the new collection?
Shapes from the 1970s with a modern, three-dimensional shape. Or even completely new form languages, which may surprise as part of a GÖTTI collection, but are also received surprisingly well. Plus, new color choices in unexpected places.
Speaking of colorways, what is the color spectrum of the new line?
It’s predominantly a classic spectrum of black, brown, silver, gold and copper. These are supplemented by accent colors such as pink and purple.
That sounds rather loud…
As colors, pink and purple are indeed loud, but they are implemented so that they support the design in a stylish manner and evolve the collection.
Thank you for the interview, Sven.
photos OLIVER SPIES [Lake Starnberg]
production & styling CHRISTINE BAUMANN
hair & make-up PHILIPP LAWRENZ at PHOENIX AGENTUR
models LILLI B at MUNICH MODELS & MATTEO GOLISANO at TIGERS MGMT