GÖTTI / INTRODUCING FRIDA
This iconic piece of eyewear is the result of the collaboration between Graphic designer Stefan Sagmeister and the Swiss Eyewear brand Götti Switzerland. Lenses, temples and hinge mechanisms are designed in the most unobtrusive way, leaving behind just a single iconic brush stroke. The lenses are photochromatic and change the light absorption from indoor 12% to 85% at the sun. The lenses have 100% protection against UVA/UVB rays and an anti-reflective inner coating.
THE STORY BEHIND THE GLASSES
“I’ve spent the first part of my last sabbatical in Mexico City, one of the most vibrant pla-ces on earth with film, cooking, architecture and design, bustling with new ideas. Most things I loved were made in the past 5-10 years, which meant I could meet the makers for dinner, have fantastic conversations about what is, what should and what could be done. Above all of this hovered Frida Kahlo — not as part of the conversation, but as a presence for relentless touristic consumption.Her ubiquity way outshines her husband Diego Rivera, it’s her image on the crap sold in all the souvenir shops. She is to Mexico City what Klimt is to Vienna and Mozart to Salzburg: fantastic artists all rendered meaningless by relentless overexposure. So why add to this exposure by designing a pair of glasses named after her? She is among the few artists whose fame reached such heights that her features — like Salvador Dali’s mustache or Andy Warhol’s wig — morphed into a visual signifier, a logo.As a designer fascinated by the creation and evolution of such logos, transforming one of them back into a product seemed like the logical thing to do. I liked it better than Andy, the sofa all covered in silvery wigs. Or Salvador, the mask.” – Stefan Sagmeister