Following the successful debut of EyeFly, House of MODO’s new smart eyewear brand, CEO Giovanni Lo Faro outlines a clear vision for where the category is heading – and how the brand positions itself within it. The launch marks an important step into a market that is rapidly evolving beyond complex tech devices toward simpler, more integrated solutions.
As Lo Faro explains:
“EyeFly’s February launch exceeded expectations, proving that smart eyewear has gone mainstream and that there is a sizable demand for a lighter version in looks, weight, ease of use and cost. What we’re seeing is a clear shift: consumers don’t necessarily want more screens — they want simpler, more natural ways to stay connected.”
At the core of EyeFly’s development was a deliberate decision to simplify rather than overload. Instead of creating another tech-heavy device, the focus was on designing a real pair of glasses – where technology is embedded in a natural and unobtrusive way. This approach led to a clear product direction centered exclusively on audio functionality.
By choosing audio as the sole interface, EyeFly avoids the intrusiveness of visual displays and instead integrates seamlessly into everyday life. The result is a product that supports communication and connectivity while preserving privacy and maintaining real-world interaction.
Another key priority was wearability. The goal was to bring the experience in line with premium eyewear, ensuring that design, comfort, and functionality coexist without compromise. In doing so, EyeFly positions itself not as a tech gadget, but as eyewear first.
photos EYEFLY