Sun’s out and we need new Shades! For the 2020 summer season the Berlin eyewear brand ic! berlin adds six new shades to each of the two existing frame collections Classic and Urban. The eye-catching features, such as two-tone frames and daring colour accents in pink, yellow, blue and bright orange, give the high-contrast models an exciting dynamic.
URBAN
With the Urban Collection, ic! berlin addresses athletic city dwellers: women and men who cycle to work, skate to the supermarket or use their scooters on the way to their favorite café. The glasses combine sporty functionality with a design that meets the demands of urban aesthetics and an active lifestyle. Named after city districts and architectural infrastructure, three new RX prescription eyewear, Central, District and Westside, and three Sun models, Bloc, Runway and Skyway, are extending the Urban range.
The eyewear frames combine colorful rubber elements with a stainless-steel core. Their characteristically curved frame shapes as well as a high-tech double injection technique for the colored rubber material on the bridge make the Runway frame play with an accent of two-tone upper bridge. The Bloc’s frame front panel, on the other hand, has different colors inside and outside.
CLASSIC
The six new 2020 summer models of the Classic Collection, four prescription and two sunglasses, add to the collection with classic to sporty frames with trapezoidal silhouettes at different angles.
The trapezoid model Reese is one of two new Sun models. Its externally tapering front is available in two two-color versions. Dai Ying L., a classic aviator eyewear, gets a striking accent to the classic line with its colourful painted double nose bridge.
All frames in the Classic Collection bear the names of authentic Berliners or of places that inspired them. This includes four Sun classics from the Autumn-Winter 2019 Collection, which are now being relaunched with etched pattern surfaces. The women’s models Grunewald and Mauerpark play with the split pattern of terrazzo technology. The men’s models Hasenheide and Herzberge are covered with a technical-graphic diamond pattern.
Find out more about the Brand ic! berlin and check out the entire collection.
Brand Profile at Spectr.