ITALIA INDEPENDENT FW2024 // Heritage Meets Craftsmanship

Founded by visionary Lapo Elkann, ITALIA INDEPENDENT is all about celebrating individuality and independence. The brand seamlessly blends fashion with design, tradition with innovation, and creativity with a deep respect for its roots. Now part of the Modo Group, the esteemed brand will continue its legacy of bold, non-conformist styles. Need proof? Here’s ITALIA INDEPENDENT’s FW 2024 collection.

ITALIA INDEPENDENT has always been a brand for those who love their individuality. But despite its avant-garde lifestyle approach, the brand’s commitment to craftsmanship remains unchanged. In fact, both made in Italy and craftsmanship are founding elements. The brand focuses strongly on refined and unexpected details and material research. Iconic shapes from the past are revisited with new technical content and mixed with cutting-edge and contemporary styles. Finally, ITALIA INDEPENDENT is an immersion in the world of Lapo Elkann, its creative director, a reality made up of values such as love, passion and timeless elegance.

The brand’s iconic shapes draw on the past, but are given a modern twist with technical innovations that show how Italian craftsmanship is still going strong. ITALIA INDEPENDENT eyewear is known for its attention to detail and a relentless search for the finest materials. The brand’s color palette is as diverse as it is striking. And the innovative finishes make its collections even more appealing, offering something for everyone with an independent spirit.

ITALIA INDEPENDENT has taken a strategic step by joining the Modo Group. The acquisition marks a new chapter for the brand as it is now aligned with Modo’s robust corporate structure and extensive international distribution network. The Modo Group has been a mainstay in the independent eyewear industry for over thirty years and shares ITALIA INDEPENDENT’s philosophy of independence, passion for innovation and commitment to exceptional product storytelling.

Lapo Elkann continues to be an integral part of this new chapter, responsible for the creative direction of ITALIA INDEPENDENT. His enthusiasm for the role and his deep emotional connection to the brand promise an exciting future that we can already see and feel in this latest collection. 100% made in Italy and distributed through an exclusive network of opticians around the world, the collection shows what ITALIA INDEPENDENT is all about.


photography: SOPHIE DAUM for SPECTR MAGAZINE, styling: DILARA TUNCER at BIGOUDI, hair & make-up: ALEX MERK, models: AVALON at KULT MODELS & RUBY at MODELWERK

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