ITALIA INDEPENDENT redefines their brand storytelling with The Independents On The Road – an editorial journey celebrating creativity, individuality, and the diverse beauty of Italian cities. Instead of traditional campaign imagery, the brand unveils artistic narratives that reflect the real, multifaceted identities of modern consumers.
At the heart of this project are The Independents – artists and creators who often work behind the scenes but are unafraid to express their true selves, embracing both their strengths and vulnerabilities. After pioneering AI-driven eyewear innovation, Italia Independent now shifts its focus to the human factor, reinforcing its deep-rooted connection with the creative community. The journey begins in Palermo, Sicily, chosen to showcase the bold and expressive spirit of the SS25 collection. Photographer Alessandro Levati and stylist Luigi D’Elia bring Creative Director Lapo Elkann’s vision to life, capturing raw, unfiltered moments of individuality. Leading the cast is DJ and creator Valentina Pegorer, alongside real customers of the brand, creating an authentic, multicultural, and multi-generational portrait of Italia Independent’s world.
Through The Independents On The Road, ITALIA INDEPENDENT stays true to its mantra: “Being Independent means writing one’s own story every day.” This campaign is a cultural movement that puts people, their stories, and their uniqueness at the center of it all.
campaign images & video ITALIA INDEPENDENT