J.F. Rey – Outstanding Design Attack

[vc_row][vc_column][vc_column_text css=”.vc_custom_1578398035418{margin-bottom: 0px !important;}”]With the recent Shell Collection, French designer label J.F. REY has launched one of the most eyecatching concepts of the year so far. In the feminine shapes, extravagant form language pairs with delicate lightness and bold avantgarde influences. SPECTR learned about the origin of the collection from designer Max Bouillet, who played a major role in shaping the form language.[/vc_column_text][/vc_column][/vc_row][vc_row]


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Hi Max, with the Shell Collection you have truly created something special. How has it been received so far?

Just fantastic! Our sales teams was very enthusiastic when we presented this new concept. This initial positive response has been confirmed at Silmo by our customers who really loved the three models.

Would you say Shell is a typical J.F. REY project?

Yes, I would say that. J.F. REY’s design approach is definitely not locked into always creating the same style, the same codes. We use a lot of different high-grade materials which all offer their own way of being shaped because of their various material properties. The common denominator of our models is creativity. We try to design frames that always surprise and amaze. With the possibility of bending stainless steel, I think the Shell concept is built to be surprising at first sight.

What exactly is surprising about the design?

With the »JF2884« and the »JF2885«, we designed two round frames in two different sizes. These shapes are soft and delicate. The third one, the »JF2886«, is a large square. Butterfly shaped, with personality and strong character. All styles are for women.

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How did you come up with the idea of the double frame design? Have you been inspired by products outside the eyewear market?

As its name suggests, the concept has been designed in the spirit of a shell. I spend a lot of time in natural environments practicing sports in the mountains and by the sea. And I’m always amazed by the perfection of shapes, of colors, of the harmony that creates nature. Everything is just in front of our eyes and it’s an inexhaustible source of inspiration. The shell represents the idea of protection, of toughness and softness at the same time. It’s a harmonious cocoon for the eyes. A few years ago, Jean-François Rey worked on shell frames for men; shells crafted from acetate or metal, for instance in the FACTORY concept. The idea here was to transpose this approach for women.

What are the visual effects of this concept?

It depends from which angle you look at them. You will notice thinness and round shapes in the front or side view. But turn a little and you will see all the depth and the volume of the frame. This is the real particularity of the concept. It’s a hidden visual effect, not visible immediately.

Usually volume comes with heavy weight. How is that in the Shell line?

The thinness of the curves in stainless steel allows exactly this wedding between volume and lightness. Moreover, the concept uses extremely thin metal temples without any end tips. That is part of the design but also adds to the overall lightness.

J.F. REY »JF2886«


What’s special about the material?

To obtain such a fineness and lightweight in the design, we selected finest quality of stainless steel.

What about your choice of color palette?

J.F. REY is known for its very colorful color charts that can be shocking and always unexpected. It’s the color DNA of our brand. But for the Shell concept, we have chosen a sophisticated combination playing with different shades of gold, for instance a shiny or patinated effect, and pure colors that blend elegantly with the lofty constructions. The handmade colorization highlights the elegance and the precious style of the frame.

Sunglasses often have unusual designs, but optical frames tend to be more reserved.  The designs in the Shell line are very striking, nothing for wallflowers, right?

Yes, indeed. Its’ a way to wear oversized and remarkable shapes without hiding your eyes. These frames are definitely destined for women who consider prescription glasses as a jewel. Striking but just enough to supplement the pearls in the shell.

Thanks for the interview.


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hair & make-up — DIRK NEUHOEFER at NINA KLEIN


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