KOMONO CAPTURES THE SKATEBOARD CULTURE OF THE 70s
During the late seventies and early eighties, one of the worst droughts in L.A.’s history occurred which drained hundreds of backyard pools all dotted around the city. These pools formed the backdrop for a group of teenagers who used the steep, smooth pools to introduce a new fashion of skateboarding. Characterized by a low-center-of-gravity, surf-style attacks, this new style soon developed into a global craze, which until today remains the base of modern skate culture.
Inspired by the concrete waves of L.A. pools, KOMONO captured the mood and amazing L.A. lighting in a series of beautifully shot campaign images that portrays the launch of a new capsule. The collection features a handful of inspired glasses, watches and eyewear accessories in a striking light blue. The campaign, shot at the legendary Pink Motel, features a wide-templed Avery and rounded Ana.
To find out more about KOMONO, please visit www.komono.com